Ubisoft: Rayman Origins
“The cool thing about Rayman Origins is that the art is all hand drawn and then fed into a computer. The end result is that what you’re getting visually in terms of the actual art and graphics is real legit art. On the business side of things, I love any time you can combine art and commerce in a way that you employ actual humans to draw art.”
1:30 Funny Or Die Film
The Brief: The original Rayman game in 2D was released in 1995. This game marked Rayman's big comeback for hardcore gamers in their late 20s- early 30’s. The client also wanted to appeal to a new Rayman audience, kids 7-12 year-olds.
The solution: Bitey jokes with physical comedy. Pixar gone wild? The premise is an actor going on a date with a single mom, and he starts being obnoxious as soon as she leaves the room. The 30-second TV commercial keeps it PG, while the longer Funny or Die spot tonally is more in the PG-13 category.
The Lesson: Never underestimate the power of “a little kid’s game.”
Client
Ubisoft
Project
Rayman Origins
Scope
:30 TVC
Funny Or Die film