The Delivery

Book cover of 'The Florist' featuring an older man with wavy hair and a beard, with text stating: 'Ex-Green Beret with a green thumb.'
A poster featuring a serious-looking man with a mustache, dressed in a beige shirt, with bold text reading "The Colonel!" and a subtitle stating "In a branch of government so badass, you haven't even heard of it." The background is yellow with a textured appearance.
Magazine cover featuring La Condesa with short hair, dark makeup, and a gold jacket, set against a teal background with bold red and black text
Poster featuring a man with a stern expression, wearing a leather jacket and bandana, with bold text about Calvera and a quote about violence.
Humorous movie poster showing a middle-aged man with a serious expression, wearing a cream-colored shirt, set against a textured green background, with bold pink and black text that reads "El Padre" and smaller text that says "Just your typical dad in Witness Protection."

Travel back in time to the heyday of action classics as Nissan launches a new marketing campaign for its rugged line of commercial vehicles featuring film and TV stars Mickey Rourke, Carl Weathers, Raymond Cruz and Teresa Ruiz.

The comprehensive "Tough Guys" digital and print effort breaks November 12 across various social media and digital platforms including YouTube and Facebook, with digital partners including Entrepreneur, Inc., and Forbes.

Carrying the theme "Payback Delivered," the campaign's centerpiece is a six-minute online action parody titled, "The Delivery." The short piece spoofs the 80s action movie subgenre while showcasing the many features of the award-winning Nissan Commercial Vehicle (NCV) lineup.

• The "Tough Guys" campaign brings awareness to Nissan's 5-year/100,000 mile commercial van warranty

• The toughness, action, and nostalgic cast made “The Delivery” a natural fit for our target – small-business owners and tradespeople in their 30s and 40s. Along with the film is an immersive digital experience that is visually stunning and features engaging and highly sharable content.

• The site experience achieved the ultimate business goal, driving a 397% increase in lead conversions to actual dealer contact requests.

With an average of 5+ minutes spent on the website and 7.1 million video views

Movie poster for 'The Delivery' featuring three main characters and a white Nissan van. The characters are in fighting poses, with the man in the middle making a fist and the other two also showing aggressive expressions. The background shows a desert scene with armed characters and vehicles. The poster includes text highlighting the film's title, actors' names, and promotional details.

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TV Commercial

Film

Series of Product Videos

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Posters