Old Spice

Close-up of a red Old Spice Swagger product package with a digital display and control buttons.
Four panels with a man in a tuxedo and tie. The first panel features him holding a microphone with the text 'Yo! Internet no-name! Click to be somebody.' The second panel shows him with a finger on his chin, with the text 'Is having zero internet cred humiliating?' The third panel shows him fist-bumping, with the text 'According to the internet, you've never punched a shark.' The fourth panel displays him pointing, with the text 'The internet thinks you're a nobody.'
Black background with white text reading: "Are you an internet nobody?" followed by a paragraph explaining a service that helps people create a fictional online presence using a SwaggerizeMe generator.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Client
Old Spice

Product
Swagger

Project

SwaggerizeMe

Screenshot of a website with a black header containing the logo, navigation links (Disciplines, Gallery, Magazine, Enter Competition), and options to subscribe, get newsletter, and search. The main content is a detailed article about a web application, its purpose, challenges, and comments.