Infiniti

Close-up of the front of a black Infiniti car, showing the grille with Infiniti logo, headlights, and part of the bumper.

For Those With Drive

The Q70L was born from entrepreneurial thinking, and it inspires this in others. To celebrate that spirit, we’ve collaborated with some like-minded innovators to create something you’ve never seen before. We’ve documented their work in a series of short films called “For Those With Drive”. 

Client
Infiniti

Project
Q70L Global Campaign

TVC

Films

Driven By Emotion

The first film features the London-based fashion-tech company Studio XO, most known for their work with Lady Gaga and for creating the world’s first flying dress. For Infiniti, Studio XO created a Q70L-inspired jacket that could measure the driver’s physiological and emotional data and broadcast the driver’s emotions outwardly, in real time.

Giroptic

A Bird's Eve View

At Infiniti, we build the world's first technologies that change how you drive. The Q70L's Around View® Monitor [*1 and Backup Collision Intervention[*] systems give you a combined view of your surroundings from above. Technology firm Giroptic has built a revolutionary hi-def camera that shoots in 360°. Take a look at this technology in motion.