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The Delivery

A promotional poster for the movie "The Delivery" features five characters and a white Nissan commercial van in a desert landscape with motorcycles. The tagline at the top reads, "Only one van could do the job," and it mentions the film is directed by Louis Leterrier. The characters are portrayed with intense expressions; the man in the center has gray hair and is pointing forward, the woman on the left is raising her fist, and the man on the right is shouting. The bottom part of the poster contains information about the van, including its durability, warranty, cargo capacity, and action in the movie, along with website URLs for more details.

What if you took the toughest guys in Hollywood and paired them with the toughest van on the road?

Starring Mickey Rourke (Oscar nominee, The Wrestler), Carl Weathers (Rocky, The Mandalorian), Raymond Cruz (Breaking Bad, Better Call Saul), and Teresa Ruiz (Narcos).

The short film features Special Ops Agent (Weathers) teaming up with a retired Green Beret, turned florist (Rourke) for “one last job,” which entails a unique and highly confidential delivery using their trusted white steed, a Nissan Commercial Delivery Van. This mission takes them on a wild adventure through the Mexican desert. Along the way, they are forced to fend off a gang of angry locals (led by Raymond Cruz) to save the day for one powerful leading lady (played by Ruiz).

As the story unfolds, the standout features of Nissan Commercial Vehicles are revealed. To accompany the main film, we created related films, including an epilogue highlighting different aspects of the van, seamlessly built into the storyline, and a whole 360 experience and immersive website.

The "Tough Guys" campaign brought awareness to Nissan's 5-year/100,000 mile commercial van warranty

• The toughness, action, and nostalgic cast made “The Delivery” a natural fit for our

target – small-business owners and tradespeople in their 30s and 40s. Along with the films is an immersive digital experience that is visually stunning and featured

engaging and highly sharable content.

• The site experience achieved the ultimate business goal, driving a 397% increase in

lead conversions to actual requests for contact from a dealer.

• With an average of 5+ minutes spent on the website and 7.1 million video views without paid media.

See the full film and campaign here.

Trailer

The trailer

Conversations on Twitter don’t just revolve around pop culture; users make pop culture.

Memes, creativity, hot takes make Twitter, Twitter. Embracing the chronically online culture aimed at our core audience (18-24-year-olds), the animated spots use original content made by users set to fun pop soundtracks. As Twitter’s first commercials, these spots gained a fair amount of press and were polarizing to those unfamiliar with the weirdness of meme culture that was not in the mass media yet.

Time said it was “manic and upbeat and laden with memes.” According to Ad Age/iSpot Hot Spots, which track TV commercials, the spots were voted Most Engaging ads show sustained social heat, ranked by SpotShare scores reflecting the percentage of digital activity.

The "Pope Visit" spot has 9+ million views on YouTube.

Twitter (X)

Catching the Moment

Our team created several versions of the spots to try to tie them in perfectly with breaking news, trends, and the results of the World Series and the NBA Playoffs.

Assassin's Creed: Brotherhood, it was reported that the marketing campaign for the game was one of the largest in the company's history.

This substantial investment contributed to the game's commercial success, with Assassin's Creed: Brotherhood shipping 7.2 million copies worldwide by May. This campaign included :30 and :60-second tv spots, a website all about murder weapons, and turning down the sound effects on the spot so it would seem “less violent” and meet TV broadcast standards.

Directed by David Slade  (American Gods, Hannibal, Twilight).

DP: Jo Willems

Ubisoft Assassin’s Creed

Grammys

The Grammys were given a chance to run a 30-second spot on the Super Bowl. The problem was we had no available artists, only $40k, and less than three weeks to concept, shoot, and finish the film.

Using a little movie magic, we found face doubles of the Album of the Year nominees— had them lip sync to the music, and created a mini music video animating a catchy mashup of tracks from all five albums, including samples from: Kendrick Lamar, Alabama Shakes, Chris Stapleton, Taylor Swift, and The Weeknd.

“The spot is a bit goofy—in a good way—and strangely hypnotic.”

— ADWEEK

Kung Fu Nuns

The Kung Fu Nuns belong to a 900-year-old Buddhist sect called the Drukpa, derived from the Tibetan word for dragon.

They are Nepal’s only female order to practice the deadly martial art made famous by Bruce Lee. In the inherently patriarchal Buddhist monastic system, women are considered inferior to men. Monks usually occupy all leadership positions, leaving nuns to the household duties and other tedious chores. But in 2008, the leader of the 1,000-year-old Drukpa lineage, His Holiness The Gyalwang Drukpa, changed everything.

They handle traditional weapons, such as the ki am (sword), small dao (sabre), big dao (halberd), tong (lance) and nunchaku (chain attached to two metal bars).

You may have heard about them on NPR, The New York Times, BBC.

Their goal: To promote gender equality and empower the young women, who mostly come from poor backgrounds in India and Tibet.

They teach self-defense, rescue abused and neglected animals, and promote awareness of human trafficking.

The Ask: Create a logo/branding before they make their first US tour. The logo would also be used as a medal/badge as part of the uniform, and across messaging.

Challenges: The logo must be readable from a distance as they travel, especially in countries with limited English.

It must reflect their bold mission and attitude, feel modern, but not throw away the tradition of the ancient sect.

Solution: A bold type logo that is easily legible, using the colors and layout of the Drukpa lineage flag + taking inspiration from the type of Kill Bill, a film that features badass female martial artists.

Side note: I grew up in a mixed martial arts family, training formally at a young age, and competing in the men’s full-contact combat division. Working on this project was a dream.

Illustration of three Kung Fu nuns in red uniforms practicing martial arts with swords, arranged in a dynamic pose.
Five young monks engaging in a brick-breaking demonstration with wooden sticks and brick blocks.
A flag with a dragon and a sun symbol, a movie poster for 'Kill Bill' featuring Uma Thurman holding a sword, and the words 'Kung Fu Nuns' in a graphic design.
Group photo with a mix of women and children, some dressed in martial arts uniforms and red berets, in front of a large sign that reads 'Obama Foundation'.
Group of women chefs wearing black uniforms and red berets, smiling and giving thumbs-up, in front of an NPR logo.
A large group of people, including monks in red robes, children, and adults, gathered outdoors, some holding signs that read ''KUNG FU NUNS,'' with buildings and a clear blue sky in the background.
Three young monks in maroon robes practicing martial arts outdoors on stone pavement, with trees and greenery in the background, one standing and balancing, and two in backbend positions.
Young boy practicing kung fu in maroon uniform, performing a punch and shouting with others in background during a martial arts class.
A young child stands upside down on a gym mat, supporting themselves with their head and feet against the ceiling. They are wearing a maroon martial arts uniform and sneakers. The background features a beige wall and a section of gym flooring, with a logo reading 'Kung Fu Nuns' in the bottom right corner.
A group of young people wearing black outfits and red berets standing on stage at the Asia Society event. Their arms are crossed or at their sides, and they are looking forward. A large screen behind them displays a close-up of two young men in similar attire, one speaking into a microphone. The background has the Asia Society logo and the event name.
Two monks practicing kung fu with weapons on a brick wall against a mountain background, with a logo that reads 'KUNG FU NUNS'.
A group of six Buddhist nuns and monks, three standing and three seated, holding signs that read 'Happy International Women's Day From The Kung Fu Nuns,' standing outdoors on steps with a shrine and greenery in the background.
A group of young monks performing a martial arts stretch in front of a large, ornate building with traditional Tibetan architecture under a clear blue sky.

Ubisoft

Rayman Origins

The Brief: The original Rayman game in 2D was released in 1995. This game marked Rayman's big comeback for hardcore gamers in their late 20s- early 30’s. The client also wanted to appeal to a new Rayman audience, kids 7-12 year-olds.

The solution: Bitey jokes with physical comedy. Pixar gone wild? The premise is an actor going on a date with a single mom, and he starts being obnoxious as soon as she leaves the room. The 30-second TV commercial keeps it PG, while the longer Funny or Die spot tonally is more in the PG-13 category.

The Lesson: Never underestimate the power of “a little kid’s game.”

Screenshot of a website with a black navigation bar at the top containing options like Disciplines, Gallery, Magazine, Enter Competition, Subscribe, Get Our Newsletter, and a menu icon with a search icon. The page has white background with black text, including quotes, headings, and paragraphs discussing a project related to creating fake articles and web content.

Old Spice Swagger

Four red posters featuring a man dressed in a tuxedo with a microphone. The posters parody internet stereotypes with humorous text and include a small red box with white text promoting clicking for internet credit or credit card information.
A close-up of an electronic device with a screen displaying the logo 'Old Spice Swagger' on a wooden surface background.
A black background with large white text posing the question 'Are you an internet nobody?' followed by a paragraph explaining a service that can generate fictional traits to enhance online presence using a SwaggerizeMe generator.

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