Corona

Facebook page promoting Corona Beach Getaway contest. The page shows a bottle of Corona beer, a sandcastle, and lime slices with a background of a beach and ocean. The text invites to invade the sand castle for a chance to win a trip to Mexico.
A poster for Corona Extra beer with text 'Beach Break' and 'Find your Beach' on a wooden background
Screenshot of a mobile app menu showing tasks and their points, including Facebook Freeze, Twitter Time-Out, Fiesta with Friends, Hit the Beach, and Corona Close-Up, with icons and expiration dates.
A mobile app screen showing a message that says "Busted. You liked someone's photo on Facebook. Facebook Freeze Challenge Failed." There is a Facebook logo and a blue "Try Again" button. The bottom of the screen displays icons for Challenges, Activity, and Redeem points, with the Activity icon showing a red notification bubble with the number 6 and the points total displayed as 2,875.

Corona: Beach Getaway Games

As a summer promotion, Corona has launched Beach Getaway Games, an online game played on Facebook, which features the 'griffin' from its logo on a quest to find a Corona bottle. Whoever finds the bottle wins a five day trip to a beach resort in Cancun, Mexico.

Players can navigate through three games with three levels: Fly into the Fortress, Capture the Corona Beach Bottle and Swim to Safety. The promotion is supported by online, mobile and out of home elements. 

The promotion sold an additional 927,000 incremental cases and the return on investment was a whopping 111%.