Discover LA Lookbook

Close-up of a woman drinking from a white mug, showing black and white nail art, with overlaid text 'L.A. LOOKBOOK VENICE'.
Three men looking at their reflections in a mirror, with the text "L.A. Lookbook DTLA" overlaid.
Three men in a library with books surrounding them, reading books. The man in the foreground is dressed in a suit with glasses, holding an open book. Two other men in the background are also reading books.
A woman drinking from a white mug with black and white patterned nails and a silver necklace, in a cozy cafe setting.
Colorful papel picado banners in pink, yellow, and blue hanging from a string for a celebration, with the text 'B.S. Taquillera' cut out in the designs.

In partnership with American Express, Discover L.A. presents the most stylish guide to L.A. with videos of shoppable lookbooks for three neighborhoods: Downtown L.A., Hollywood, and Venice Beach.

The content is a partner-specific initiative showcasing each neighborhood, small businesses, and restaurants. Paired with different creative personalities, (musicians, designers) each film highlighted distinct neighborhood vibes.

The lookbook concept lives on a single Instagram post through a multi-swipe experience with the “pages” of the lookbook telling a cohesive “day-in-the-life” story. The video assets were created to live together in a particular order.

Client
American Express

Partnership
Local Businesses

Client
Discover LA

Project
Lookbook

Person with gray hair standing with back facing the camera, overlooking a lush, tropical setting with palm trees and a building in the background. Overlaid text reads 'L.A. Lookbook in Hollywood'.
Close-up of a woman with long, curly dark hair and light makeup, standing in front of a wall with a logo.
Close-up of a person's face wearing a helmet and goggles, reflected on a shiny surface.