Club Mickey Mouse

Pink background with the Mickey Mouse Club logo and cartoon image of Mickey Mouse's face.
A group of eight teenagers posing in a colorful studio backdrop, wearing coordinated black and white varsity jackets with patches.
Pink promotional poster for 'Club Mickey Mouse' featuring the Disney Mickey Mouse logo and text
Text describing Disney's new digital Mouseketeers program, called Club Mickey Mouse, with social media engagement on Facebook and Instagram, developed with HP Inc., for creating music, choreography, and friendships.
Group of seven children dressed in colorful 1980s style clothes, posing in front of a marquis sign that reads 'Now Showing Mickey Mouse Club,' with a stage set and palm trees in the background.
Group of nine diverse teenagers wearing matching letterman jackets, posing in front of colorful geometric background.
Group of nine young people posing in front of a pink "Mickey Mouse" themed backdrop, wearing black and white varsity jackets, some making gestures and smiling.
A digital billboard displaying Disney's Mickey Mouse Club merchandise and promotional images with branding for Disney and social media icons.

The reimagined branding for the new Club Mickey Mouse. Bringing the nostalgia of yesterday into the digital age, the entire series exists across social media (where kids have the greatest access). More transparent than the previous version, it shows the Mouseketeers process, trial and error, and growth.

We created a contemporary look and feel, tagline, traditional media, events, and social media pieces.

Since premiering in September, Club Mickey Mouse has rolled out more than 1,200 pieces of original content, including six original music videos, micro-content, shareables, and Instagram stories. Across Facebook and Instagram, the Club Mickey Mouse campaign generated more than 278 million digital impressions, 42.3 million video views, and 81,800 new social media followers and picked up a Shorty Award.

Client
Disney

Project
Club Mickey Mouse

360 launch

Person holding a black jacket with an embroidered Mickey Mouse club logo on it.
Colorful promotional mural featuring children jumping and posing, with Mickey Mouse Club logo and social media icons, promoting Disney's Mickey Mouse Club.
A colorful billboard featuring images of young people, mostly teenagers, dancing and posing in playful, energetic styles. The billboard promotes a Disney club called Mickey Mouse Club, with phrases like 'IT'S ON.' and 'ONLY ON' social media platforms. The background colors are vibrant, including teal, pink, yellow, and blue.