Quiksilver Womens

Lots of clothing brands have taken to sponsoring athletes to get their brand name out there, but Quiksilver’s got a different take on the same idea.

SiteLA is a “communal work and exhibition space” in Silver Lake, California, where six women act as “visionaries in residence” and work on varying projects during a year-long stay in the house.

The space is in a corner storefront with no clothing or surf gear anywhere in sight. Instead, the company turned the 1,800-square-foot space into a combined studio, gallery, and performance site.

The women living there have personal passions that echo the Quiksilver spirit: progressive, creative, and confident. Beth Jones, a fashion blogger and entrepreneur; Sarah Anderson, an artist and performer, Pilar Diaz, a bilingual singer-songwriter, Dorothy Le, a bicycling activist, Jesse Rodato, an architect-in-training and interior designer; and Khrystyne Zorian, a car designer.

Each woman has her own project that she’s working on while staying in the house, and public events are also held there.

Client
Quiksilver

Project
Quiksilver Women’s

Scope

Content

Experiences

Product launch

Retail

Strategy

Location

Films

Documentary series that followed six creative women across Los Angeles. The group shared a creative studio space and brought their take to the world..